About Us

Author: Jeff Servaas  

Searching the world to bring you the best lighting and camera accessories

PROtog was established in 2006. We originally traded as Servaas Products, and changed the trading name to PROtog in 2010.

Borne out of having ongioing problems with our own camera equipment, we were searching for better performing AA batteries. We researched forums and product reviews, and found that Powerex batteries kept being mentioned as the highest performing AA batteries. After putting a proposal to MAHA Energy in California, Servaas Products were appointed as Australian distributor for MAHA Powerex batteries and chargers.
Starting with just 12 products, we built a reputation for service and knowledgeable advice on AA battery solutions, particularly in relation to speedlight flashes. Over time we added a range of off-camera flash equipment to compliment the batteries. Range expansion has continued, and we diversified into video as the DSLR became a video making tool. PROtog continues to grow and evolve, constantly bringing new and innovative products to the Australian photo and video market. PROtog is now the authorised Australian importer and distributor for all of the products you see on this website. You can see all our brands here.  

AA Performance Pty Ltd trading as PROtog 
ACN 124 462 344
ABN 16 132 849 212